「LAN」
A golden mark bestowed by heaven and earth
The character "Lan" is derived from the soul of Helan Mountain, serving as a distinctive geographic symbol and a quality endorsement of natural endowment.
As a globally recognized Golden Zone for Wine Grapes, the Eastern Foot of Helan Mountain enjoys 2,851–3,106 hours of annual sunshine, a 12–15°C diurnal temperature range, mineral-rich gravel soil, and the natural advantage of Yellow River irrigation. It has been certified by the China Meteorological Administration as a Golden Climate Belt for Wine Grapes.
In 2025, its brand value reached 34.019 billion RMB, ranking eighth among national geographical indication products in China.
The character "Lan" embodies the region’s oriental characteristics: fully developed aromas, balanced sugar and acidity, and a smooth, harmonious palate. It symbolizes that every bottle of Laumead wine comes from this "Purple Business Card" bearing national significance, a distillation of nature’s essence and the region’s craftsmanship.
「Chanel DNA」
An international luxury expression of an oriental origin
Laumead embraces Chanel’s core spirit of minimalism, excellence and timelessness rather than superficial imitation. Just as Chanel redefined fashion, Laumead redefines wine luxury based on the Eastern Foot of Helan Mountain, elevating Chinese wine to the world’s luxury stage.
Supported by trade with over 40 countries, technical expertise from international winemakers of 23 nations, and the China‑EU Geographical Indication Agreement, Laumead stands as a luxury icon born at the foot of Helan Mountain.
Rooted in this historic, ecologically renewed land, Laumead follows the philosophy of “Small Château, Grand Industry” and integrates planting, winemaking and marketing. It captures the sunshine of Helan Mountain, the nourishment of the Yellow River and the minerality of gravel soil into wines of full body and refined aromas.
“Lan” honors the land; “Mei” upholds craftsmanship. Guided by the belief that time tempers elegance, Laumead blends traditional craft with international standards. Every bottle of Laumead wine is an ecological gift, a fusion of Chinese wisdom and global luxury, and China’s “Purple Business Card” to the world.
Laumead — For the East, Toast to the World.
「NAIER」
A harmonious blend of Chinese wisdom and luxury style
True to the traditional Chinese principles of naming—meaning and imagery (choosing characters with noble connotations to embody aspirations and symbolize quality), the name “Mei” carries profound dual implications:
“Nai” implies endurance.According to The Variant Character Dictionary, “Nai” is interchangeable with “Nai” (endure), meaning “to withstand, to persist”. It reflects the tenacious vitality of grapevines thriving in the dry, rain‑scarce ecology of the Eastern Foot of Helan Mountain. It also symbolizes the winery’s uncompromising commitment to winemaking: patience through time, resilience against quality tests—much like Chanel’s relentless pursuit of timeless classics.
“Er” embodies elegance.As defined in Chinese dictionaries, “Er” suggests grace, splendor, and distinction. In ancient usage, it also served as the second‑person pronoun “you”, subtly expressing the hospitality philosophy: “Through wine, we connect hearts.”Its soft, elegant sound pairs harmoniously with “Lan”, following the Chinese aesthetic of beautiful sound, meaning, and form, while aligning with Chanel’s minimalist and refined brand tone.
Combined meaning:“Mei” embodies the brand philosophy: Only through temperance can elegance and excellence emerge.
It echoes the traditional Chinese belief that “Gemstones remain unpolished without carving”, while the approachable warmth of “Er” softens the distance of luxury, achieving an oriental style of luxury without ostentation
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