「HUAFU」
With oriental philosophy, we brew the millennial wine soul of Huaxia
Hua represents the origin of Huaxia, the splendid chapter of five-thousand-year civilization.From the inscriptions on oracle bones to the elegance of Tang and Song poetry,from the camel bells of the Silk Road to the rise of modern China,the character Hua stands for the cultural confidence engraved in the nation’s blood.
Fu, interchangeable with Fu (bend down), means no mere bowing of the head.It embodies the serene realm of Chinese philosophy — observing heaven and earth with ease.Unlike the bold and flamboyant style of the West,it takes introverted self-improvement as its essence and modesty with reverence as its bearing;perceiving all things in tranquility, and achieving extraordinary feats through perseverance.
This single character inherits the oriental philosophy of life,and interprets the core spirit of Huafu:nonconformist, understated, and defining high-end value through culture.
Huafu’s original aspiration is to break the bondage of “Western-dominated standards” in the wine industry,and restore China’s two-thousand-year wine culture to the center of the global stage.This ambition is infused in every drop of wine across its three product lines,and embodied in the oriental artistic conception:Glorious chapters framed by heaven and earth; seasons set the rhythm of time.Huafu seeks the true essence, uniting mountains and seas as one.Huafu endures through time, beneath bright mountains and tranquil moonlight.
「LAUMEAD」
Born for dreams, crafting an oriental French-style trendy wine
Wine is no longer merely a formal drink for business banquets. As the younger generation defines social trends through fine wine, LAUMEAD comes into being. Rooted in Laumead’s terroir heritage from the eastern foothills of Helan Mountain and infused with the romance of French elegance, it takes the mellow softness of classic mead as its foundation. For young pursuers of passion and dreams, it creates a trendy fine wine born for aspiration.
LAUMEAD is the youthful extension of the Laumead brand portfolio. If classic Laumead stands as luxury at the foot of Helan Mountain, bearing the ambition of Chinese wine cultural revitalization, then LAUMEAD is the trendy interpretation of luxury genes.
It shares the same premium terroir resources and rigorous winemaking standards, yet features a lighter design, fresher palate and lifestyle-oriented scenarios for the young. Breaking the old-fashioned and rigid stereotype of traditional wine, it brings the exceptional terroir of the eastern foothills of Helan Mountain into parties, camping trips and intimate gatherings, turning refined elegance into something accessible to all.
「JIAHE」
A single glass of wine holds mountains, rivers and everyday warmth
Pronounced together, the brand name Qiehe echoes Jiahe (family harmony), embodying the brand’s most heartfelt original aspiration: Harmony at home brings prosperity in all undertakings.
Wine is never a drink for solitary admiration, but a bond that weaves emotions together. Distinct from unattainable high-end fine wines, it is deeply rooted in daily life: the clink of glasses amid family reunion, the heartfelt comfort of gathering with old friends, and the longing for hometown in every toast of those wandering far away.
Just as the familiar term Jiahe lingers pleasantly on the ear, reminiscent of a timeless classic film, Qiehe carries an innate sense of familiarity, offering instant warmth and connection at first encounter.
The purple wine in the glass reflects the greenery of Helan Mountain, embraces the blessing of auspicious harvest, and wraps in the warmth of family harmony.
Born from the ecological wonder at the foot of Helan Mountain, crafted with the ingenuity of traditional culture, Qiehe is a wine that understands life and heartfelt longing. It pays tribute to the transformation of mountains and rivers, to the peace of ordinary days, and to every soul who yearns for a home amid wanderings and cherishes simple warmth in reunion.
「DANQUE」
Brewed from morning dew, joy rises from the glass
In the vineyards at the eastern foot of Helan Mountain, magpies are the first to wake.
They sing clearly in the morning light, as if whispering to every vine:
Dawn has broken, and it is time to bear fruit.
This is where the story of Danque begins.It is not brewed for grand celebrations or formal ceremonies,but for every ordinary morning — a glass of wine infused with the freshness of morning dew.
Some may ask: What tier of wine is Danque?The answer is delightfully unpretentious:a wine that needs no reason to enjoy.
No decanter required, no stemmed glass needed,no waiting for guests, no limited to festivals.
Uncap a bottle after a late work night on Friday;pour a glass for a leisurely weekend brunch;it fits perfectly beside instant noodles, on picnic mats, and inside camping tents.
Affordable and unassuming, it never dwells on tannin structure or professional jargon.It asks only one gentle question:Are you happy today?
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